About AI Discovery

An institution for a field that did not, until recently, have one.

Businesses spent twenty years optimising for Google. AI is replacing search. We are the institution building the Standard, the Index, the credential, the Annual, and the Summit that make the new field measurable, governed, and durable.

An index is the moment a market becomes legible to itself.

The Dow Jones Industrial Average preceded modern equity research by three decades. The Nielsen ratings preceded modern television advertising by two. The S&P 500 preceded passive investing by half a century. In each case, the institution that produced the measurement defined the field that followed.

AI Discovery occupies that position for the era in which artificial-intelligence systems mediate the discovery of every product, professional, and place. We are not an agency. We are not a SaaS platform. We are an institution — five interdependent bodies that, taken together, define and govern a new field of professional practice.

The Standard codifies what AI discoverability is. The Index measures it, in public, on a fixed quarterly cadence, under disclosed governance. Certified credentials the practitioners qualified to do the work. The Annual reports the year. The Summit convenes the field. The Charter binds them all under constitutional independence from the commercial leadership of AI Discovery the firm.

The institution will, in time, outlast the people who founded it. That is the test. If, in 2046, a journalist writing about AI-mediated commerce can quote the Index by name without explanation — and find the same Committee's methodology behind it — we will have built what we set out to build.

The architecture

Five institutions. Bound by a Charter.

Governance

The institutions are governed by their Committees.

CHAIR · INDEX COMMITTEE
[To be appointed Q1 2027]
PhD, Methodology, formerly [academic/industry institution]
The inaugural Chair will be appointed in Q1 2027 from the Methodology Member candidate pool, confirmed by the standing membership within twelve months. The Chair's role is documented in §25 of the Index Canonical Edition.
TERM: 3 YEARS · DISCLOSED CONFLICTS: PUBLISHED
PUBLIC MEMBER · INDEX COMMITTEE
[To be appointed Q1 2027]
Drawn from outside the field, single non-renewable term
The Public Member represents the interests of unaffiliated buyers, journalists, and the general public. The role's tenure, scope, and remuneration are documented in the Charter Article V.
TERM: 3 YEARS · NON-RENEWABLE
FOUNDER · AI DISCOVERY
Jackson Wilson
Founder, AI Discovery the firm
Constitutes the institutions under the Charter. Holds the Founder Liaison role on the Certification Board (non-voting). The Founder's role is bounded — it expires automatically in November 2031 (Charter Article X §3) at which point coordination passes to the Joint Standing Committee.
FOUNDER LIAISON · NON-VOTING · EXPIRES NOV 2031
CHAIR · CERTIFICATION BOARD
[To be appointed]
Drawn from inaugural Fellowship — single non-renewable three-year term
The Chair of the Certification Board is elected by the Fellowship at the inaugural Convocation in Q4 2028. Until that point, the role is held by the founder ex officio with explicit non-voting status on Certification Board decisions.
ELECTED Q4 2028 · TERM: 3 YEARS
CHAIR · CONVENING COMMITTEE
[To be appointed]
Drawn from Fellowship · elected by the Fellowship
The Chair of the Convening Committee oversees the annual Summit. The role is documented in the Summit Founding Edition §15. Inaugural Chair to be confirmed pre-2027 Summit.
ELECTED · TERM: 3 YEARS NON-RENEWABLE
METHODOLOGY MEMBERS · ALL COMMITTEES
Six positions across institutions
Quantitative, examination-science, or psychometric backgrounds
Methodology Members across the Index Committee, Standard Committee, and Certification Board. At least one across the institutions holds a current academic appointment. Disclosed conflicts published quarterly.
DISCLOSED CONFLICTS PUBLISHED QUARTERLY
The Charter

Six principles. Inalienable.

I
Transparency before sophistication
Where simpler and more sophisticated approaches yield comparable results, the simpler is preferred. A signal that cannot be explained on a single page is rejected, regardless of its statistical performance.
II
Reproducibility before novelty
Methods that depend on proprietary data unavailable to observers are rejected. The Reproducibility Pack, published quarterly, permits independent reconstruction of every score within the published tolerance.
III
Continuity before improvement
Methodology changes are constrained to preserve continuity. When a change would otherwise break the historical series, prior and revised series are published in parallel for at least four quarters.
IV
Independence before reach
The Index, the Standard, and Certified will refuse expansions, partnerships, or licensing arrangements that compromise the independence of the institutional Committees, even where those arrangements would accelerate adoption.
V
Restraint before drama
Headlines, rankings, and movements are reported without exclamation. The Index does not declare "winners" or "losers." Press releases are written in the voice of a record office, not a marketing department.
VI
Service before authority
The institutions exist to serve the field they measure. The field does not exist to serve the institutions. Inclusion is free. Methodology is free. Audit rights belong to constituents at no charge, in perpetuity.
Institutional history

Built in 2026. Built to last.

The institution exists in the practice of the field.

The published Standard is the visible artefact of the institution's first year. The Index, Certified, the Annual, the Summit, and the Charter follow through 2027 in accordance with the published cadence.

2026 — Q1
Standard Committee constituted
Inaugural Chair and Methodology Members appointed. First draft of the Standard begins circulation among inaugural reviewers.
2026 — Q2
Standard v1.0 promulgated
First public publication of the AI Discovery Standard™. Free in perpetuity. Eight-signal taxonomy, structured-data subset, authority taxonomy, entity-resolution rules.
2026 — Q3
Index Universe v1.0 assembled
142,000 constituents across twelve verticals and four founding regions, populated from registry-anchored sources. Methodology v1.0 frozen.
2026 — Q4
Inaugural Index publication; first Annual
Q4 2026 Index publication on the first Tuesday of November. Inaugural State of AI Discovery 2026 issued in conjunction. Index Pro waitlist opens.
2027 — Q1
First Practitioner sitting; Certified launches
Saturday 13 March 2027. Three-centre inaugural Practitioner sitting (Sydney, London, New York). Certification Board fully constituted. First Public Registry publication.
2027 — Q4
Inaugural Summit; founding Fellowship
Three-day inaugural AI Discovery Summit. Convocation of inaugural Fellowship. The Year Ahead Address establishes the institution's annual public moment.
Engage with the institution

Press, partnership, methodology.

PRESS & EDITORIAL

Newsroom

Embargo schedule, press accreditation, prior coverage, and the quarterly Index publication press kit. Editorial enquiries handled within one business day.

PARTNERSHIP

Institutional partnership

Academic partnerships, regulator engagement, accreditation institutions, professional bodies in adjacent fields. Partnership enquiries reviewed by General Counsel.

METHODOLOGY

Methodology enquiries

Constituent enquiries about the Standard, the Index methodology, or the Body of Knowledge. Members may submit one written query per quarter under the Right of Inspection.

Engage with the institution

The Standard. The Index. The field.

Read the canonical documents. Consult the Index. Register for the credential. Attend the Summit. The institution is open.

Begin with the Audit