Service · Foundation

Foundation.

Foundation is the institution's twelve-month Authority Infrastructure programme. The Audit produces the baseline; Foundation delivers the work. Entity reconciliation, schema and structure, citation cultivation, and content architecture run continuously across the year against quarterly Score reviews.

Foundation · 12-month Authority Infrastructure

The continuous engagement.

Foundation is the engagement most subjects need, and the engagement that produces the largest durable lift in the AI Discovery Score. Quarterly reviews, Score Engine console access, and a dedicated Practitioner.

Duration
12-month initial term
Reviews
Quarterly, in writing
Score target
+200–350 points typical
Pricing
$3,000–$10,000/month
The institution's position

Authority is the work of becoming the kind of business AI systems already want to recommend. It is not a campaign. It is not a launch. It is twelve months of patient architecture, against a published methodology, at the standard the institution holds itself to.

What Foundation includes

The four programmes, run together.

Foundation runs four programmes in parallel across the twelve-month term. Each is sized for delivery and reviewed quarterly against Score deltas.

  • 01
    Entity ProgrammeCanonical entity record signed by the principal; reconciliation across every property AI systems consult; schema specificity at the appropriate subtype.
  • 02
    Citation ProgrammeTier I editorial cultivation against the published Source Register; professional body and credential surfacing; citation graph distance closure quarterly.
  • 03
    Content ArchitectureTwelve substantive pages rewritten or commissioned for citation-quality form; credentialed authorship across the property; passage-level citability.
  • 04
    Behavioural ProgrammeCompliant review acquisition; ongoing editorial mention cultivation; recency stability discipline; prompt-set instrumentation tracked quarterly.
  • 05
    Score Engine consoleTwo named delegates from the subject's marketing leadership; quarterly read of the eight signals against published methodology.
  • 06
    Dedicated PractitionerA credentialed Practitioner (ADP) leads the engagement; a Specialist (ADS) reviews deliverables of mid-market scope and above.
The cadence

Quarterly, against the Score.

Foundation is rhythmically organised. Each quarter has a stated focus, a delivery target, and a Score expectation against the prior quarter.

Quarter 01

Entity and stability

Entity reconciliation, schema audit, stability signal repair. The work that produces the fastest observable lift in the Score.

Quarter 02

Authority and credentials

Practitioner-level authority architecture, professional body surfacing, credentialed authorship across substantive pages.

Quarter 03

Citation and editorial

Tier I citation cultivation, editorial outreach, content architecture rebuild for citation-quality form.

Quarter 04

Behavioural and depth

Behavioural reinforcement, sub-specialty depth, durability work. The Score hits its target band; the engagement renews or transitions to maintenance.

Begin an Audit

Foundation begins with an Audit.

Every Foundation engagement opens with an Audit. The Audit fee credits against Q1 of Foundation at the institution's election.

Begin an Audit →