The institution publishes its pricing because the alternative — pricing kept private until the second meeting — is the practice of the previous discipline, and the institution's view is that the previous discipline was wrong.
The institution prices on professional services rendered. We do not price on enquiry volume, sales attributed, or commission earned. Sales-linked compensation creates conflicts the Standard cannot tolerate.
Engagements are quoted annually with quarterly review points. The Master Engagement Letter and its schedules apply to every engagement; nothing material is held outside the writing.
The proprietary Score Engine is included in mid-market and enterprise engagements. It is also available as a separate institutional licence for buyers whose own teams will operate it.
Most subjects begin with the Audit. From there, the engagement tier is matched to the subject's scope. The Score Engine Institutional Licence is a separate offer for buyers operating the technology themselves.
The first step in every engagement. A comprehensive audit producing the baseline AI Discovery Score across all eight signals, a written diagnostic of the four invisibility causes, and a recommended sequence of work.
For single-location practices, sub-$5M revenue, owner-operated. Methodology applied at scale appropriate to the segment, with quarterly Score reviews and the institution's full quality discipline.
For multi-location and mid-market institutions, $5M–$50M revenue. The institution's full method applied with embedded Score Engine access and dedicated practitioner liaison.
For institutional, multi-region, and listed-company subjects. Bespoke engagement scoped to the subject; full Score Engine access; dedicated team led by a Specialist; quarterly methodology updates and Methodology Council attendance.
For institutional buyers — listed companies, professional services networks, agency holding groups, regulators, and academic institutions — who will operate the Score Engine themselves. The proprietary measurement instrument behind the AI Discovery Score, licensed for institutional use.
The Score Engine is the proprietary technology that computes the AI Discovery Score. Subjects in mid-market and enterprise engagements see their standing through the Score Engine console. Institutional licensees operate it directly.
The matrix below shows what each tier includes. Specialist work, additional locations, and bespoke advisory engagements are priced separately at any tier.
The institution's view is that pricing held private until the second meeting is a habit of the previous discipline — designed to maximise the agency's optionality at the buyer's expense. The institution prefers transparency, and accepts the consequence of disqualifying buyers for whom the pricing is wrong.
Yes, at the institution's election. Where an Audit is followed by a Small Business, Mid-Market, or Enterprise engagement within ninety days of delivery, the Audit fee is credited against the first quarter's invoice. The institution does not require a subsequent engagement; the Audit is a complete deliverable on its own terms.
The Score Engine is the proprietary technology that computes the AI Discovery Score across the eight signals. It runs the prompt-set instrumentation across ChatGPT, Google AI, Perplexity, Claude, and Gemini, scores citations against the Source Register, and produces the longitudinal record visible in the console. It is the institution's instrument; the Score and Index are its outputs.
Mid-market and enterprise engagements include console access. Institutional licensees receive console access plus API access for integration into their own analytics infrastructure.
The Institutional Licence sits in the price band of the comparable institutional measurement products — Bloomberg Terminal at the institutional level, S&P Capital IQ Pro, Refinitiv Workspace. The pricing reflects the depth of the underlying methodology, the cost of the prompt-set instrumentation, and the dedicated practitioner liaison that comes with the licence. Three-year terms are available with material discount.
The institution does not discount the published pricing. Where engagement scope changes — a smaller subject set, a shorter term, a deferred Score Engine activation — the pricing is rescoped, not discounted. The published pricing is the floor; multi-year commitments at the Score Engine tier carry standing reductions.
Write to the institution. The five tiers describe the substantial majority of engagements, but bespoke arrangements are made under Specially Negotiated Terms within the Master Engagement Letter framework. Press, regulatory, and academic enquiries are handled separately.
Whichever tier eventually fits, every engagement begins with the Audit. The Audit is a complete deliverable on its own terms — and the institution's calling card.
Begin an Audit →