Selected work

Real businesses,
built for discovery.

We have applied AI discovery principles across ecommerce, publishing, professional services, health, compliance and local services. Different businesses, different customer journeys, the same objective: easier to find, understand, trust and recommend.

Selected work includes client engagements, related ventures and businesses supported by the AI Discovery team.

Ecommerce · Consumer beauty

Australian Glow

A product-discovery ecosystem structured around categories, shades, customer questions, routines and clear product differentiation - so both shoppers and AI systems can resolve "which tan is right for me" to a specific product.

Australian Glow self-tan category page grouping products by formula and depth

The discovery problem

Self-tan buyers ask AI concrete questions: which tan doesn't turn orange, what suits fair skin, express versus gradual. A catalogue of look-alike products gives AI nothing to differentiate, so recommendations default to bigger global brands. The range needed an architecture AI could reason over.

What was built

Category architecture separating formula, depth and speed
Shade and product-selector flows mirroring real customer questions
Product pages structured around differentiation, not adjectives
Educational content answering high-intent tanning questions
Consistent brand entity signals across the store

Product architectureAnswer-ready contentEntity clarity

Australian Glow is a consumer beauty brand whose product and content architecture is supported by the AI Discovery team.

Visit australianglow.com ↗

Publishing · Beauty discovery

GLOW

An editorial discovery platform organised around reviews, rankings, brands, products, clinics and high-intent category questions - built so every claim has a page, an author and a methodology behind it.

The discovery problem

AI systems lean heavily on independent editorial sources when deciding which products and providers to recommend. Most beauty content is thin, unattributed or sponsored, which AI discounts. The opportunity was a platform whose structure makes trustworthiness legible: named editors, scoring methodology, disclosure pages and rankings that map to the questions buyers actually ask.

What was built

Review and ranking architecture across skincare, makeup, hair, tan and devices
Brand and clinic profile pages with consistent entity structure
Published scoring methodology and editorial standards
Category hubs matching high-intent buyer questions
Structured data across reviews, rankings and FAQs

Topical authorityRankings architectureCategory discovery

GLOW is an independent review platform built and operated by the AI Discovery team, applying the same discovery architecture we implement for clients.

Visit glow.com.au ↗

Local services · Plumbing

Toorak Plumbers

A locally resolved service website built around customer problems, urgent intent, specific plumbing services and a clearly defined geographic market across the Stonnington suburbs.

Toorak Plumbers customer guides answering common plumbing questions for Stonnington homes

The discovery problem

"Emergency plumber near me" is exactly the kind of prompt AI now answers with a shortlist, and AI can only shortlist businesses whose service area, services and trust signals are explicit. Generic "we do everything, everywhere" trade sites give AI nothing to resolve a suburb-level recommendation against.

What was built