ChatGPT is operated by OpenAI. ChatGPT uses a mix of pre-trained knowledge and live retrieval via the Bing index when web search is enabled. The model preferentially cites sources it has seen frequently and consistently across trusted publishers.
A electrical business is discoverable inside ChatGPT if, when a prospect asks the platform a high-intent question, the firm is one of the named candidates the platform returns — with a positive rationale and an accurate description.
That's a higher bar than appearing in search results. ChatGPT recommendations typically appear as 2-4 named candidates, each with a one-line rationale and an inline citation. Most electricians have never measured whether they clear that bar. The AI Discovery Audit™ measures it, against an industry-comparable benchmark, on a 0–1000 scale.
"Who should I use for electrical business in Sydney?"
"Who should I use for electrical business in Melbourne?"
Plus 30+ vertical-specific variants per market.
ChatGPT uses a mix of pre-trained knowledge and live retrieval via the Bing index when web search is enabled. The model preferentially cites sources it has seen frequently and consistently across trusted publishers.
For electricians specifically, this means entity consistency across the web, citations in third-party editorial sources, structured data, and content depth on owned pages carry disproportionate weight in whether your firm gets named when a prospect asks ChatGPT for a recommendation.
The electrical businesss that win named recommendations on ChatGPT share four characteristics:
Across the Electricians cohort we audit, the failure modes that most often suppress ChatGPT visibility are: outdated partner or principal names; conflicting NAP details across directories; thin About pages that fail to establish authority.
Each of these is fixable. None of them is fixed by buying more ads or more backlinks. They require structured remediation against a published methodology — which is what The Standard™ codifies and what the Audit measures against.
"The firms winning ChatGPT recommendations in 2026 are not the loudest. They are the ones with the cleanest signal."
The free Visibility Check produces a directional read in under five minutes. The full AI Discovery Audit™ — from $800, seven days — produces a complete 0–1000 scorecard with the eight-signal breakdown, including a platform-specific subscore for ChatGPT performance.
If you'd rather start with a conversation, the 30-minute call is free and produces a written summary of where you likely sit before any commitment.
ChatGPT recommendations typically appear as 2-4 named candidates, each with a one-line rationale and an inline citation. So yes — though the format and consistency varies by platform and by query specificity.
ChatGPT uses a mix of pre-trained knowledge and live retrieval via the Bing index when web search is enabled. The model preferentially cites sources it has seen frequently and consistently across trusted publishers. For this vertical specifically, the platform weights: entity consistency across the web, citations in third-party editorial sources, structured data, and content depth on owned pages.
The common patterns we see: outdated partner or principal names; conflicting NAP details across directories; thin About pages that fail to establish authority. The AI Discovery Audit isolates which of these apply to your firm and quantifies the fix priority.
Not directly — there is no 'ChatGPT-only' optimisation. But the upstream signals that ChatGPT reads are addressable. That's what the AI Discovery Standard™ codifies, and what the Audit measures against.
The AI Discovery Audit™ delivers a 0–1000 score, an eight-signal breakdown, and a 90-day roadmap. From $800.
Get Your AI Visibility Audit →