Schema Markup

Structured data in JSON-LD format that tells search engines and AI systems what your page is about. Schema.org is the canonical vocabulary.

Definition

Structured data in JSON-LD format that tells search engines and AI systems what your page is about. Schema.org is the canonical vocabulary.

Why this matters

Schema markup is the cheapest, highest-yield technical fix in most AI Discovery audits.

Where it sits in The Standard™

This term is part of the canonical AI Discovery vocabulary, published in the Body of Knowledge alongside the Eight Discovery Signals and The Methodology Handbook. The full glossary contains 56 terms — the operative vocabulary for AI Discovery practitioners.

Practitioner note

Practitioners certified through Certified™ are tested on the AI Discovery vocabulary. This glossary is the institutional reference.

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