Sentiment Signal

The aggregate emotional valence of public references to a brand. AI systems use sentiment in determining whether to recommend.

Definition

The aggregate emotional valence of public references to a brand. AI systems use sentiment in determining whether to recommend.

Why this matters

Negative sentiment in citation-class publishers materially suppresses recommendation share.

Where it sits in The Standard™

This term is part of the canonical AI Discovery vocabulary, published in the Body of Knowledge alongside the Eight Discovery Signals and The Methodology Handbook. The full glossary contains 56 terms — the operative vocabulary for AI Discovery practitioners.

Practitioner note

Practitioners certified through Certified™ are tested on the AI Discovery vocabulary. This glossary is the institutional reference.

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