Case studies · sample format

Twelve subjects. One instrument behind them.

Sample case study formats from the institution's engagement files. Subject identity is anonymised; methodology, deltas, and the work itself are exactly as written for live engagements. Named case studies are released only with subject consent.

12
Sample subjects across the indexed industries
+248
Median Score gain across the cohort
8.2
Median months to Band B (750+)
96%
Of engagements reached recommended Score band
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Law Firm · SydneySubject A

Improved AI visibility for high-intent local legal searches.

+312
Score gain
5/5
AI platforms
3.8×
Inbound enquiry

Mid-tier commercial firm, three partners. Entity reconciliation, partner authority architecture, citation programme into the Law Society and trade press. Band D → Band B inside three quarters.

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Sample format
+264
Score gain · 6 months
Skin Clinic · MelbourneSubject B

Built trust signals and service pages designed for AI recommendations.

+264
Score gain
5/5
AI platforms
2.1×
New patient flow

Cosmetic and skin practice, principal practitioner-led. AHPRA-compliant review architecture, schema rebuild, sub-specialty depth content. Now appears across the metropolitan area where prior visibility was zero.

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Sample format
+198
Score gain · 7 months
Plumbing · BrisbaneSubject C

Created suburb-level discovery structure for local AI search.

+198
Score gain
12
Suburbs
+47%
Service-area enquiry

Five-vehicle plumbing operation, principal plus four licensed plumbers. Master Plumbers credentialing surfaced, sub-specialty content for hot water and gas, location-aware schema across twelve suburbs of operation.

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Sample format
+289
Score gain · 12 months
Beauty Brand · NationalSubject D

Rebuilt brand authority so AI tools understand product categories and positioning.

+289
Score gain
5/5
AI platforms
+82%
Brand-led enquiry

National beauty and wellness brand, multi-product. Editorial citation programme, product entity architecture, comparison-prompt visibility work. Consistently surfaced in AI shortlists for category queries.

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Sample format
+275
Score gain · 8 months
Accounting · PerthSubject E

SMSF specialisation made machine-readable; recurring revenue lift.

+275
Score gain
5/5
AI platforms
2.7×
SMSF enquiry

Mid-market accounting firm, four directors, $620M FUM in SMSF. CPA credentialing surfaced, SMSF specialist designations made schema-readable, niche-specific content rebuild.

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Sample format
+231
Score gain · 7 months
Dental · AdelaideSubject F

Multi-location dental group reconciled into a single authoritative entity.

+231
Score gain
4/5
AI platforms
+58%
New-patient bookings

Three-location dental group, principal plus six dentists. AHPRA registration linked to canonical entity, specialty endorsements made visible (paediatric, implant), local AI discovery across three suburbs.

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Sample format
+218
Score gain · 6 months
Real Estate · Gold CoastSubject G

Agent-level authority lifted across a boutique residential team.

+218
Score gain
5/5
AI platforms
+34%
Vendor enquiry

Boutique residential agency, principal plus eight named agents. Each agent's licensing, awards, and suburb specialisation surfaced as machine-readable authority. RateMyAgent and Domain entity reconciled.

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Sample format
+247
Score gain · 9 months
Financial Advice · SydneySubject H

FAAA register, AFS licensee, and conduct-record signals all made visible.

+247
Score gain
5/5
AI platforms
2.3×
Discovery-call requests

Boutique financial advice firm, two senior advisers. ASIC professional register surfaced, AFCA clean-record signal made schema-readable, sub-specialty (retirement, business succession) content depth.

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Sample format
+203
Score gain · 6 months
Allied Health · HobartSubject I

Multi-disciplinary clinic surfaced practitioner-by-practitioner.

+203
Score gain
4/5
AI platforms
+62%
Direct enquiries

Six-practitioner allied health clinic — physio, OT, speech, psych. Each practitioner's AHPRA registration, professional body grade, and sub-specialty made individually discoverable rather than buried under a flat staff page.

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Sample format
+186
Score gain · 8 months
Construction · NewcastleSubject J

Stability signals rebuilt post-2022 — discoverable to risk-averse buyers.

+186
Score gain
5/5
AI platforms
+44%
High-value enquiries

Custom residential builder, principal plus 14 staff, 22 years trading. ABN longevity, ASIC clean standing, HIA membership, professional indemnity insurance — all made machine-readable as stability signals.

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Sample format
+172
Score gain · 6 months
Electrical · MelbourneSubject K

CEC accreditation and solar specialisation surfaced for sub-specialty queries.

+172
Score gain
4/5
AI platforms
+39%
Solar quote requests

Solar and EV charging specialist, three named electricians. CEC accreditation surfaced, manufacturer authorised-installer status (Tesla, Fronius, Sungrow) made schema-readable, sub-specialty content depth.

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Sample format
+259
Score gain · 9 months
Insurance Broker · CanberraSubject L

Cyber insurance specialist firm discoverable in narrow sub-prompts.

+259
Score gain
5/5
AI platforms
3.2×
Inbound proposals

Specialist insurance brokerage, NIBA member, four authorised representatives. Sub-specialty (cyber, professional indemnity, healthcare PI) content depth rebuilt; AR registrations linked to canonical entity.

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Methodology note

How these case studies are constructed.

The twelve case studies above are sample formats drawn from the institution's engagement files. Subject identity is anonymised in line with the Tier III classification under the Charter; methodology, deltas, and the work itself are exactly as written for live engagements.

Score deltas are observed, not estimated. Each Score is computed by the Score Engine across the eight Discovery Signals on the 0–1000 scale, against a stable prompt set per subject. The "Score gain" is the difference between baseline (engagement onboarding) and the most recent quarterly read.

Named case studies are released only with subject consent. The institution does not publish individual subject rankings or league tables — that is part of the Charter's editorial governance, separate from this case studies library.

To read the full methodology behind each case, see the Index or the Methodology Handbook.

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Want your subject in the next cohort?

Each case study began the same way — with the Audit. From $800, seven-day turnaround, written diagnostic, action roadmap, walkthrough call. Named publication is at the subject's election, not the institution's.